Numbers, facts, diagrams with some colorful lines… sounds boring and complicated at first? It does not have to!
This is often the secret of success and helps to better understand one’s own business.
Those who keep an eye on their salon’s key figures can make more targeted decisions, identify trends more easily and react more quickly to changes.
The studiolution Business Analyzer
With a few clicks you can assemble and save your own statistics. Quite simply and quickly, access to your own key figures is possible at any time without paperwork.
These are the most important functions:
If you want to analyze your sales, it is “nice” to know the sales per day, week or month. At studiolution, this is also automatically compared against the previous year’s period. This allows you to see at a glance whether your business is growing or shrinking. In addition, sales can also be evaluated per working hour, appointment hour, weekday or employee.
Tip: The revenue per appointment hour is particularly exciting, as you learn what an employee can get out of an hour of service to the customer. Maybe there is a sales talent 😉 And maybe he can tell the others his tips so the whole team can benefit.
Product and performance analyses
What are the most profitable services and the best-selling products? With the help of this evaluation, product orders can be optimized or a price increase can be planned. Particularly in the case of price increases, the mistake is repeatedly made of simply raising everything by 10%, for example. It is important to only raise the price for services that are worthwhile.
A hairdresser makes 50% of his sales with only 3 services.
Find out what those benefits are in your case!
Two particularly interesting analyses are the existing and new customer analyses. This allows you to evaluate how much sales are made with new customers, existing customers or walk-in customers for any period of time. In addition, it is possible to analyze per employee how well each individual manages to convert new customers into repeat customers.
Why is something like this important? If you make your turnover mainly with new customers, you may be a kind of “flow heater” where customers do not stay long. You can recognize this for each individual employee and, if necessary, take countermeasures.
With the appointment statistics you have an overview of the number and the turnover of the appointments. A distinction is made between which appointments were booked online via your personal booking page on studiobookr and which were booked in the store. The statistics can also give you a forecast based on the already entered dates in the future.
Especially for those who use online booking, this can be very exciting as it allows you to track the trend of bookings. For some customers, up to 50% of customers already book appointments online.
Deadline analysis and discount reports
How much revenue are you missing out on due to cancelled appointments or discounts? With studiolution, it’s easy to find out – numerous reports give you the answer with just one click.
It is often frightening what 10% average discount alone costs in terms of sales at the end of a year…
Due to the holistic view of sales, appointments and employees, you can of course also see per employee if appointments are cancelled more often and what value they would have had.
The beauty of this is that you can call up all analyses from anywhere in the world – even in parallel, from vacation or at home on the couch.